The Do’s and Don’ts of Social Media for Businesses

Social media is an effective marketing tool when used in the right way. Millions of people log into their social media accounts every day looking for new information and connections. Businesses have a chance to connect with existing and potential customers daily and enhance the visibility of their brands. Here are some guidelines that every business owner should know when using social media for business.

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Social Media Dos:

  1. Understand your customers: Your posts should be relevant to your target customers. Do not compose all of your posts based on your personal interests or business goals. Eighty percent of the posts should have content relevant to your customers while the rest can talk about your products or services.
  2. Connect with your followers: Avoid automated posts and don’t ignore your followers on social media. Give your social media accounts a personality and engage your customers. If you are on Facebook, like and reply as many comments as you can. Retweet, favorite and reply your followers’ tweets on Twitter.
  3. Check your posts before sharing: Read your posts and correct any errors before posting. Make sure the content is accurate, relevant, and engaging. Create a checklist for evaluating your posts to ensure that you are consistent. The checklist may include the right time to post, grammar, validity and accessibility of links, and clarity among other things.
  4. Choose the right social media platform: Businesses have many social media platforms to choose from including, Facebook, Twitter, Instagram, LinkedIn and Pinterest among others. Identify the platform that suits your business and your target customers. Businesses that use social media successfully may have accounts on all platforms but focus on one or two that yield the best results. For instance, Sun Bingo identified Twitter as the best platform for its business. The company has been using the platform effectively to market its products.

Social Media Don’ts

  1. Do not overdo it: Avoid sharing many posts in a day or week. Too many posts are annoying and easily become invisible in the news feed. Your customers may unfollow you if you fill their news feed with posts about your products. One relevant post in a day is enough to remind your customers about your brand.
  2. Do not ignore or delete negative comments: It is unrealistic to expect that all customers will comment positively on your posts. Remember that social media is a customer service platform. Some will use it to express their dissatisfaction with your products or services. Responding to their posts shows that you care about your customers’ satisfaction.
  3. Do not overlook your privacy settings: Ensure that your passwords are secure and inaccessible to third parties. Hackers can easily overtake your social media accounts and post irrelevant or annoying content.


Businesses can use social media effectively to market their products and services. Social media is also an effective customer service platform. Business should ensure that their posts are relevant to customers. They should engage their customers, avoid too many posts, check their privacy settings, and respond to all comments including negative comments.

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