Legend has it that in the beginning, after the first Industrial Revolution, the best-selling brands were American (Ford, Zenith) and European (Volkswagen, Philips); who had managed to standardize processes and expert staff to production, which also had access to sources of raw materials for production.
The world takes many turns and those laps the Japanese (Panasonic, Sony, Toyota, and Nissan) realized that standardization was important and differentiating production functions well, but innovated with special emphasis on the quality of its products and took the market by offering products backed guarantee.
Korean (LG, Samsung, Kia, Hyundai), neighbors of the Japanese, they realized that standardizing processes and specialize production functions was important that the quality of production as well, but innovated by Marketing and the world were taken, much faster, with their brands.
The Chinese, who are neighbors of the Japanese and Koreans, were marked for a while with a negative connotation of “Made in China”. In modern times, China, which have always been seen as the world’s largest factory, now has an excellent level of specialized manpower and conditions for production, already have all the necessary elements that have their friends Korean, Japanese, Americans and Europeans; only lacks the marks, but you are updating, the current style, using growth hacking in a world of social networks, brands like Lenovo, Xiaomi, ZTE, OnePlus, Oppo, Huawei, among many others, are being activated. To make believe that sell products.
It not takes to change this story.