There are usually three kinds: the good, the bad and… the wrong web content management system. No body wants the last one. Selecting a web CMS platforms in a hurry will create lot of adventure and excitement for your team and you. It won’t just be the kind of excitement you expected. Getting in bed with wrong web content management system can make easy tasks harder and leverage turns to roadblocks. Ultimately, you won’t realize the promise of ROI (Return of Investment) that described the project in the first place. So, let’s discuss strategy for an effective web content management system selection process.
Vendor Selection is Like Choosing a Life Partner: Experts advise that web CMS buyers should look for a vendor who is capable of developing a mutually beneficial partnership. The specific software will vary depending on the buyer’s requirements and resources. But, the needs will generally fall into the following aspects.
Support: it may be limited to basic product and may consist of services like user monitoring, hosting, strategic guidance and web development.
Vision: the way the vendor sees the role of product and the market will determine the product roadmap. If the vendor and customer are aligned, the product will grow with the customers, but if they’re not, the new features will most probably clutter the product.
Community: look at your current customer community for references and vision from organizations or people who have similar goals and challenges. A community of sufficient size of likelihood can help you finding talent which can help you.
Focus & Stability: if you’ve got an overly huge emphasis on growth, it may leave you alone by suggesting an exit strategy. In such case, make sure that the product is core to your overall strategies.
Depending on your requirements, the vendor to partner with can be an integrator or an agency, not the software supplier.
Know Thyself: Developing a web CMS for usability and functionality takes time, therefore the last thing you may end up with is, wasting time getting intimate with wrong web CMS softwares. So, make sure you choose a web content management system which does following two things: a system that is easy to use and supports your requirements.
It’s preferable to focus on extreme priority requirements and idiosyncratic requirements to identify new options that can meet your requirements.
Use, Don’t Abuse Your Future Matrix: If you ever had to analyze an enterprise software platform, then you might know the requirements matrix. It comes in the form of a spreadsheet and contains capabilities list or requirements list that a given product must have to meet your needs.
Some may tell you to throw away this requirements matrix, but I totally disagree. There are many good ways to use this requirements matrix that makes a beneficial tool for long-term.
Take Product Demos Seriously: Once you’re done with your feature requirements and done the initial product research, the next step for the selection process is evaluating these products against your documents needs.
You won’t learn a thing by occasionally peaking from your mail to glance at a demo about fictional business which has nothing to do with your company. The product demos can take lot of your team member’s time. Therefore, prepare them advance.
Going Further! This guide provides a solid framework to begin your selection process. The complexities and considerations of choosing a web CMS are many. So, getting help from professionals in this selection process is nothing to be ashamed of because that’s an option worth considering seriously!